“More than 90% of commuters are exposed to Out Of Home (OOH) advertising everyday on a regular basis, so it has a very high reach potential.” says Richard Herring, chief executive of APN Outdoor.
We are not suggesting that traditional advertising doesn’t work. But think about it for a second… Change the radio station or TV channel. Turn the news page. Throw it away! Ignore the magazine ad. That’s what...
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